In an increasingly globalized and interconnected world, using all social and economic assets is crucial for success. Many large businesses have demonstrated that respect for high standards of business conduct, including gender equality, can enhance growth. Part of good governance is adherence to the Gender Equality Principles framework in all business endeavors, including internal and external activities.
This means considering the gender impacts of various parts of major business decisions including mergers and/or acquisitions. Business development, through product and service development or marketing policies, should take the portrayal of women into account. The negative portrayal of women can lead to gender stereotyping, sexual exploitation, and violence against women. Responsible marketing practices, on the other hand, can positively influence society's perceptions of issues, such as body image and gender roles. Self-regulatory mechanisms by businesses should be encouraged. These should include the development of professional guidelines, codes of conduct, and other forms of self-regulation that eliminate gender-biased marketing practices and promote non-stereotypical, balanced, and diverse portrayals of women and men.
Top resources for this Principle
The Business of Empowering Women
This report presents a case for why and how the private sector can intensify its engagement in the economic empowerment of women in developing countries and (More...)
emerging markets. The report draws on insights from interviews with more than 50 leaders and experts in the private and social sectors who focus on women's empowerment, as well as findings from a global survey of nearly 2,300 senior private sector executives, among others. (Hide)
Sustainable Supply Chains: Resources and Practices
The United Nations Global Compact Sustainable Supply Chains website is a one-stop-shop for business seeking information about supply chain sustainability. On this website, you will find (More...)
information designed to assist business practitioners in embedding sustainability in supply chains. In particular, the website presents information about sustainable supply chain: 1) Initiatives, programs, codes, standards and networks, 2) Resources and tools, and 3) Case examples of company practices. The articles are searchable by issue area, sector, region and practice category. Companies can also share information about their supply chain initiative or resource by registering on this website. (Hide)
Corruption and Labor Trafficking in Global Supply Chains
In this white paper, VeritÃ© outlines how trafficking-related activities in global supply chains include corruption, bribery, and other conduct that could result in liability for companies (More...)
subject to Foreign Corrupt Practices Act (FCPA) jurisdiction. It also provides guidance on how and where companies should respond to the specific compliance risks associated with labor trafficking (Hide)
The Human Rights and Business Project
The Human Rights and Business Project is devoted to promoting sustainable social and economic development through responsible corporate human rights practices. Included on their website (More...)
is a Human Rights Compliance Assessment Tool that allows companies to check their performance on human rights, including business related activities that may be related to trafficking and forced labor. Company managers or company compliance officers can examine their company operations and policies, and benchmark company performance against more than 80 international human rights conventions covering all internationally recognized human rights. (Hide)
HP Global Citizenship: California Transparency in Supply Chains Act of 2010
An example of a company's disclosure under the California Transparency in Supply Chains Act (SB 657) provided by the Hewlett-Packard Company. Web.
Good Practices Guide: Examples of Specific Steps Business Company Can Take in Helping End Human Trafficking
This guide provides specific examples of how a business company can take steps to help end human trafficking. Article.
Less than 5% of technology startups are founded by women. Women 2.0 is working to increase the number of female founders of technology (More...)
startups, by enabling entrepreneurs with a network, resources and knowledge to take their startup from an idea to launch. Women 2.0 offers workshops and events to help women entrepreneurs learn the ropes and expose them to the inner workings of Silicon Valley. (Hide)
Live TV Marketing Guidelines
The Electronic Retailing Association believes that consumer confidence is the key to the continued growth and success of the electronic retailing industry. In order to encourage (More...)
fair, ethical, and responsible marketing practices that will promote consumer confidence in electronic retailing, ERA adopted the "Live TV Marketing Guidelines," which apply to all live, direct response television shopping programming ('Live DRTV') produced or disseminated by ERA members. These Live TV Marketing Guidelines in some respects exceed legal requirements, and in some respects constitute industry best practices, which may exceed reasonable and acceptable practices, and accordingly these Live TV Marketing Guidelines should be viewed as aspirational. (Hide)
Women, Business and the Law 2016
Since 2009, Women, Business and the Law has collected data about legal restrictions on women's entrepreneurship and employment in order to inform policy discussions and promote (More...)
research on the linkages between the law and women's economic opportunities. Women, Business and the Law 2016: Getting to Equal is the fourth in the series. (Hide)
Combating Forced Labour: A Handbook for Employers & Business
This handbook aims to meet the growing need of employers' organizations and individual companies worldwide for guidance as to what forced labor is, how it can (More...)
affect business operations, and what business actors can do to tackle the problems. (Hide)